If I had to make a choice between Macs and Legos as commercial objects of devotion, I think my head would explode. I adore my Mac, I love my iPod, but as a child, Legos were my life. Even now, I still envision simple math problems as stacks of onesies, twosies, and sixers.
I always had suspicions that they’d turned me a little “science-y.” Now I have proof of their technological agenda! Check out their latest ad:
Hat-tip: Inky Circus
Update: On reflection, this might make an even better Lego ad: